Case Study: Hi-Power Branding
Rebuilding a Nonprofit Digital Experience
Role: UX & Visual Designer
Tools: Figma, Adobe XD, WordPress, Adobe Illustrator
Overview
Peace Love and Serve Project needed a clearer, more trustworthy digital presence to support donations and volunteer engagement. I led UX strategy and visual design to simplify user flows, strengthen brand credibility, and improve engagement.
Problem
Users struggled to understand the mission quickly. Donation and volunteer pathways were unclear, and visual inconsistency weakened trust.
Strategy
- Clarify mission messaging within the first 10 seconds
- Establish consistent visual and UX patterns
- Reduce friction in donation and volunteer flows
Process
- Stakeholder interviews and heuristic review
- Simplified information architecture
- Wireframing key user flows
- UI design and visual system creation
Solution
- Clear hero messaging and CTA placement
- Scalable design system
- Improved navigation and content hierarchy
Impact
- Stronger brand consistency
- Increased donor and volunteer confidence
- Designs used in grant proposals and board presentations
Takeaway
Lean UX paired with strong visual systems can significantly improve engagement—even in resource-constrained environments.
Brochures
Many companies find it challenging to communicate their message effectively through brochures that lack visual appeal and fail to engage their audience. Ineffective design, cluttered layouts, and weak storytelling often leave the brand's message overlooked. My design process focuses on delivering impactful visual storytelling through custom-designed brochures that blend creativity with purpose. Every element—graphics, typography, and layout—is thoughtfully curated to captivate the audience. These brochures are crafted to elevate a brand’s presence, ensuring your message resonates with clarity, impact, and leaves a lasting impression.






Logo Design/Branding
A branding service goes beyond visual design—it's about shaping a cohesive and compelling identity for your product or brand. Each logo I create captures the essence of the brands I work with, whether through sleek modern aesthetics or timeless, classic designs. Every logo is thoughtfully crafted to leave a lasting impact, ensuring your brand not only stands out but resonates with your audience for years to come.






UX/UI Web Design
Badly designed user interfaces often confuse and frustrate users, leading to disengagement and a poor overall experience. When navigation is unintuitive and visuals lack appeal, the product’s functionality becomes difficult to access, leaving users disconnected. To address these challenges, I crafted these UX designs to seamlessly blend form and function. Each interface is designed to be intuitive and visually engaging, with smooth navigation and compelling aesthetics, enhancing usability and delivering a user experience that makes a lasting impact.






Poster Design
Dive into impactful visuals with our poster designs. The goal here was to infuse creativity and purpose into every detail, ensuring the message resonates. From eye-catching graphics to compelling typography, each element is meticulously crafted to command attention and leave a lasting impression.





