Case Studies
Case Study 1: H.M.B.L.D Brand Identity & Website Redesign
Role: Graphic, UX, and Brand Designer
Client: H.M.B.L.D Basketball Training
Duration: 8 Weeks
Tools: Figma, Adobe Illustrator, Photoshop, WordPress
Deliverables: Brand identity, responsive website, marketing assets,design system
Overview
H.M.B.L.D lacked a cohesive brand identity and user-friendly website. Potential clients struggled to understand the services offered,leading to missed sign-ups and inconsistent brand recognition across digitaland print platforms.
Research & Insights
Stakeholder Interviews:
- Identified the need for clearer service messaging and streamlined registration.
Competitive Analysis:
- Benchmarked against leading youth sports training organizations.
User Surveys:
- Parents and athletes emphasized the importance of easy scheduling and mobile accessibility.
Key Insight:
- Trust and professionalism significantly influenced enrollment decisions.
Design Process & Iterations
Information Architecture
- Simplified navigation to highlight programs, testimonials, and registration.
- Created user flows for quick sign-up and program discovery.
Brand Development
- Designed a modern logo and cohesive color palette symbolizing growth and performance.
- Established typography and visual guidelines for consistency.
Wireframing & Prototyping
- Developed low- and high-fidelity wireframes in Figma.
- Conducted usability testing with parents and athletes, iterating on feedback.
Responsive Website Design
- Implemented a mobile-first approach to ensure accessibility across devices.
Built the site on WordPress for easy content management.
Measurable Outcomes
- 60% increase in program registrations within three months of launch.
- 35% reduction in bounce rate.
- 50% improvement in average session duration.
- Consistent brand recognition across all marketing channels.
Key Takeaways
- Strong branding builds trust and credibility.
- Simplified user flows significantly enhance conversion rates.
- Collaboration with stakeholders ensures alignment with business goals.
- Rebuilding a Nonprofit Digital Experience
Case Study 2: Brand Awarness and UX/UI Design
Role: UX & Visual Designer
Client: Rising Tide Youth Foundation
Duration: 3 Weeks
Tools: Figma, Adobe Illustrator, Photoshop, Wix
Deliverables: Brand identity, responsive website, marketing assets,design system
Tools: Figma, Adobe XD, WordPress, Adobe Illustrator
Overview
Peace Love and Serve Project needed a clearer, more trustworthy digital presence to support donations and volunteer engagement. I led UX strategy and visual design to simplify user flows, strengthen brand credibility, and improve engagement.
Problem
Users struggled to understand the mission quickly. Donation and volunteer pathways were unclear, and visual inconsistency weakened trust.
Strategy
- Clarify mission messaging within the first 10 seconds
- Establish consistent visual and UX patterns
- Reduce friction in donation and volunteer flows
Process
- Stakeholder interviews and heuristic review
- Simplified information architecture
- Wireframing key user flows
- UI design and visual system creation
Solution
- Clear hero messaging and CTA placement
- Scalable design system
- Improved navigation and content hierarchy
- Stronger brand consistency
- Increased donor and volunteer confidence
- Designs used in grant proposals and board presentations
Key Takeaways
Lean UX paired with strong visual systems can significantly improve engagement—even in resource-constrained environments.
Brochures
Many companies find it challenging to communicate their message effectively through brochures that lack visual appeal and fail to engage their audience. Ineffective design, cluttered layouts, and weak storytelling often leave the brand's message overlooked. My design process focuses on delivering impactful visual storytelling through custom-designed brochures that blend creativity with purpose. Every element—graphics, typography, and layout—is thoughtfully curated to captivate the audience. These brochures are crafted to elevate a brand’s presence, ensuring your message resonates with clarity, impact, and leaves a lasting impression.






Logo Design/Branding
A branding service goes beyond visual design—it's about shaping a cohesive and compelling identity for your product or brand. Each logo I create captures the essence of the brands I work with, whether through sleek modern aesthetics or timeless, classic designs. Every logo is thoughtfully crafted to leave a lasting impact, ensuring your brand not only stands out but resonates with your audience for years to come.






UX/UI Web Design
Badly designed user interfaces often confuse and frustrate users, leading to disengagement and a poor overall experience. When navigation is unintuitive and visuals lack appeal, the product’s functionality becomes difficult to access, leaving users disconnected. To address these challenges, I crafted these UX designs to seamlessly blend form and function. Each interface is designed to be intuitive and visually engaging, with smooth navigation and compelling aesthetics, enhancing usability and delivering a user experience that makes a lasting impact.






Poster Design
Dive into impactful visuals with our poster designs. The goal here was to infuse creativity and purpose into every detail, ensuring the message resonates. From eye-catching graphics to compelling typography, each element is meticulously crafted to command attention and leave a lasting impression.





